
Project 003-134 | 2021
Lay Low Lab : L3
Everything is Transformed
Own Project: Lay Low Lab
Industry: Beverage R&D Laboratory
"Nothing is lost, nothing is created, everything is transformed."
Nestled in secrecy, Lay Low Lab is a sanctuary for the curious and the daring. Inspired by Voltaire's enduring wisdom, our lab embodies transformation—where ingredients and ideas evolve into extraordinary sensory experiences.
This is the beating heart of beverage innovation for the LayLow brand and beyond, a research and development space where boundaries are pushed and new horizons discovered. Under the meticulous guidance of our seasoned mixologist, Connor Lin, each creation is a testament to craftsmanship, curiosity, and the art of transformation. Lay Low Lab is where the alchemy of flavors comes to life.
Brand Identity Design & Development
Visual Identity Design
Brand Storytelling & Positioning
Brand Voice & Tone Definition
Interior Design & Decor
Interior & Environmental Branding
Signage & Wayfinding Design
Social Media Strategy & Execution


Let’s work on something together.
Email us at sayhello@casestudygrp.com