Project 003-134 | 2017

They New York

Minimal Sneakers Inspired by
Architecture, Art & Design

Client : They New York
Industry : Fashion

Inspired by Japanese minimalism and Bauhaus architecture, siblings Jack and Angela founded THEY New York as a response to continuing the family legacy of footwear manufacturing and creating quality leather sneakers without sacrificing comfort for design. The unique colorblocking and geometric design demanded the creation of a patented seamless construction of each handmade pair. Each pair may appear deceivingly simple to create, but in reality it is the fruition of multiple trial and errors that led to the final product, boasting in its immense comfort and original design.

www.theynewyork.com

Brand Identity Design & Business Development

  • Visual Identity Design

  • Brand Storytelling & Positioning

  • Brand Voice & Tone Definition

  • Product & Packaging Design

  • Eccomerce Web Design

  • Social Media Strategy & Execution

  • Digital Marketing Strategy

  • Product Photography

  • Manufacturer & Supplier Sourcing

Latest Press Featured: Away Magazine, Minimalissimo, GQ Taiwan

Let’s work on something together.
Email us at sayhello@casestudygrp.com

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