Project 006-149 | 2024
Episode x LayLow Moonday Giftbox
“Stay Wild Moon Child”
Client: Episode Hotel x LayLow
Industry: Restaurant & Hospitality
Celebrating the Moon
Inspired by Teresa Teng's timeless melody, The Moon Represents My Heart, and Riitta Klint's evocative quote, Stay Wild Moon Child, this moon festival gift box is a tribute to nostalgia and celebration. Featuring LayLow's Tea-based Island Wine and savory salty egg yolk pastries, the Moonday Gift Box embodies the spirit of tradition with a contemporary twist.
As the first collaboration gift box following the opening of The Social by LayLow at Taipei's Episode Hotel – JDV by Hyatt, this creation highlights the Mando- and Canto-pop influences woven into the identities of Taipei’s LayLow and Episode Hotel Daan.
Adding a modern touch, the lid design includes a QR-code linked to a curated Spotify playlist of nostalgic, moon-themed classics—setting the perfect mood for this year’s moon festival.
Brand & Identity
Brand Identity Design
Product Storytelling & Positioning
Brand Voice & Tone Definition
Product Naming & Tagline Creation
Packaging Design
Beverage Development
Beverage Recipe Formulation & Testing
Ingredient & Flavor Profiling
Raw Material Sourcing & Supplier Partnerships
Quality Control & Assurance
Let’s go stare at the moon together.
Email us at sayhello@casestudygrp.com