Project 006-149 | 2024

Episode x LayLow Moonday Giftbox

“Stay Wild Moon Child”

Client: Episode Hotel x LayLow
Industry: Restaurant & Hospitality

Celebrating the Moon

Inspired by Teresa Teng's timeless melody, The Moon Represents My Heart, and Riitta Klint's evocative quote, Stay Wild Moon Child, this moon festival gift box is a tribute to nostalgia and celebration. Featuring LayLow's Tea-based Island Wine and savory salty egg yolk pastries, the Moonday Gift Box embodies the spirit of tradition with a contemporary twist.

As the first collaboration gift box following the opening of The Social by LayLow at Taipei's Episode Hotel – JDV by Hyatt, this creation highlights the Mando- and Canto-pop influences woven into the identities of Taipei’s LayLow and Episode Hotel Daan.

Adding a modern touch, the lid design includes a QR-code linked to a curated Spotify playlist of nostalgic, moon-themed classics—setting the perfect mood for this year’s moon festival.

Brand & Identity

  • Brand Identity Design

  • Product Storytelling & Positioning

  • Brand Voice & Tone Definition

  • Product Naming & Tagline Creation

  • Packaging Design

Beverage Development

  • Beverage Recipe Formulation & Testing

  • Ingredient & Flavor Profiling

  • Raw Material Sourcing & Supplier Partnerships

  • Quality Control & Assurance

 

Let’s go stare at the moon together.
Email us at sayhello@casestudygrp.com

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Episode Hotel: The Social by LayLow